"This is the science of human behavior, which can sustain change,
unlike the management fads that lead companies astray.  Backed by
50 years of scientific research, Dr. Braksick's techniques cut to the
heart of workplace issues.  Alone in the field, Dr. Braksick makes
the discoveries of behavioral science accessible, translating the science
into usable tools that you can apply for bottom-line business improvement.
So prepare for success in the new millennium: Unlock Behavior, Unleash
Profits shows you how to achieve the performance and bottom line you
have dreamed about!"--BOOK JACKET.
"Right now, you can start dramatically improving performance of
yourself, your employees, and your organization. Simply emulate what
many other great corporate leaders are doing: apply the proven methods
of behavioral science that Dr. Braksick reveals in this leadership handbook!"
"Behavior is a key enabler! This book is a must read for leaders
who want to increase their organization's capacity to execute will!"
Dave O'Reilly, Chairman and CEO, Chevron Corporation.
"Much is written about strategy, process change, marketing, efficiency...but
all too often the most critical ingredient is left out: the people who
execute it. Dr. Braksick gives us a practical, science-based guide to
every executive's most complex issue: people."
Brian Baker, President, Mobil North America Marketing and Refining.
"The influence of Dr. Braksick and her colleagues has drmaatically
impacted me and my leadership of one of the nation's fastest growing
Michael G. DeGroote, Board Chairman and CEO, Century Business Services
"An excellent reminder for seasoned executives of the importance
of feedback and understanding their impact on people...an ideal handbook
for new managers on understanding relationships and the impact of their
leadership on others."
Fran Dramus, CIO, Bell South.
"Unlock Behavior, Unleash Profits is about 21st century leadership.
The power of unlocking behavior in your organization starts with you,
the leader. Dr. Braksick is a winner, and this book will be one and
create many winners itself!"
Brian McNeill, President, Ingersoll-Rand Architectural Hardware Group.