Maynard, Herman B., Jr. and Mehrtens, Susan E. (1996). The Fourth Wave: Business in the 21st Century. (EN-0288)
San Francisco: Berrett-Koehler Publishers. ISBN: 1-57675-002-7 (paperback)

Editorial reviews from amazon.com.

Editorial Reviews

Nicholas P. LiVolsi, President, The World Trust
Vital reading for anyone interested in how business and the corporation can serve mankind and build a sustainable future. --This text refers to the
Hardcover edition.

Jeanne Borei, Director, Human Resources, TEL-A-TRAIN Corporation
Maynard and Mehrtens are two of the more brilliant futurists we have on the planet today. Their ideas of what business will be in the future as described in The Fourth Wave are radical, exciting, and rich with creative new direction. --This text refers to the
Hardcover edition.

Willis Harman, President, Institute of Noetic Sciences, and author of Global Mind Change
A thought-provoking book which will contribute constructively to the dialogue about the new role of business on the planet. --This text refers to the
Hardcover edition.

Gary Zukav, author of The Dancing Wu Li Masters and The Seat of the Soul
Goes directly to the heart of the shape of the transformation in the business community that is now beginning to unfold. --This text refers to the
Hardcover edition.

Book Description
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. They examine how business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process. --This text refers to the
Hardcover edition.

Ingram
A vision of business in the next century predicts an era of integration and responsibility and emphasizes the need for leadership that includes global stewardship. $20,000 ad/promo. --This text refers to the
Hardcover edition.

Book Info
Authors demonstrate the need for a new kind of leadership. Examines the ways business has changed in the Second and Third Waves and describes ways it must continue to change in the Fourth. DLC: Business forecasting. --This text refers to the
Hardcover edition.