McRae, Hamish. (1994). The World in 2020: Power, Culture, and Prosperity. (EN-0290)
Boston: Harvard Business School Press. ISBN: 0-87584-738-2 (paperback)

Editorial reviews from

Editorial Reviews

From Booklist
McRae's book was published in Britain last summer and was one of four books purchased by President Clinton on his visit to Oxford at the time. McRae is a noted British journalist, having served in editorial positions with Euromoney, the Guardian, and London's Independent and as a broadcaster with the BBC. He offers no bold, futuristic scenarios but instead extrapolates from current demographic and economic trends to paint a picture of what the world will be like for its next generation. McRae argues that it is in a nation's own economic interest to pursue a course of "good behavior," and he suggests that the world will be better off economically and see more political stability 25 years from now. He virtually ignores Latin America and Africa, acknowledging their social and political importance but claiming they will continue to be insignificant economic producers. Given this major limitation and the emphasis on the knowable rather than the unpredictable, McRae, nonetheless, provides a sensible, readable look at the near future. David Rouse --This text refers to the Hardcover edition.

From Book News, Inc.
Identifying the forces for economic change--among them demography, the environment, the role of government, technology and natural resources--McRae argues that the best predictor of success will be how a nation strikes a proper balance between creativity and intellect on the one hand, and social responsibility on the other. Thus the leading world economic powers of the next generation are just as likely to include China and Australia as the US and Japan. Annotation copyright Book News, Inc. Portland, Or. --This text refers to the
Hardcover edition.

Midwest Book Review
Where will we be in the next 25 years, and how will we get there? This examines world economic trends and changes in the next 25 years and the forces which will affect future progress. From the competitive advantage of changing cultures and values systems to governmental role changes, this chronicles many important influences.

This provocative book--which is on President Bill Clinton's reading list--offers a bold vision of a world in which the best predictor of economic success is not technological achievement but a nation's creativity and social responsibility. "If you read one book by a futurist . . . make it this one."--BookPage.

Book Info
Acclaimed commentator and best-selling author Hamish McRae paints a vivid competitive landscape in which culture and values will be the new sources of advantage for the industrialized nations. DLC: Business forecasting. --This text refers to the
Hardcover edition.