McRae, Hamish. (1994). The World in 2020: Power, Culture, and Prosperity.
Boston: Harvard Business School Press. ISBN: 0-87584-738-2 (paperback)
Editorial reviews from amazon.com.
McRae's book was published in Britain last summer and
was one of four books purchased by President Clinton on his visit to Oxford
at the time. McRae is a noted British journalist, having served in editorial
positions with Euromoney, the Guardian, and London's
Independent and as a broadcaster with the BBC. He offers no bold,
futuristic scenarios but instead extrapolates from current demographic and
economic trends to paint a picture of what the world will be like for its
next generation. McRae argues that it is in a nation's own economic interest
to pursue a course of "good behavior," and he suggests that the world will
be better off economically and see more political stability 25 years from
now. He virtually ignores Latin America and Africa, acknowledging their
social and political importance but claiming they will continue to be
insignificant economic producers. Given this major limitation and the
emphasis on the knowable rather than the unpredictable, McRae,
nonetheless, provides a sensible, readable look at the near future. David
Rouse --This text refers to the
From Book News, Inc.
Identifying the forces for economic change--among them
demography, the environment, the role of government, technology and natural
resources--McRae argues that the best predictor of success will be how a
nation strikes a proper balance between creativity and intellect on the one
hand, and social responsibility on the other. Thus the leading world
economic powers of the next generation are just as likely to include China
and Australia as the US and Japan. Annotation copyright Book News, Inc.
Portland, Or. --This text refers to the
Midwest Book Review
Where will we be in the next 25 years, and how will we
get there? This examines world economic trends and changes in the next 25
years and the forces which will affect future progress. From the competitive
advantage of changing cultures and values systems to governmental role
changes, this chronicles many important influences.
This provocative book--which is on President Bill
Clinton's reading list--offers a bold vision of a world in which the best
predictor of economic success is not technological achievement but a
nation's creativity and social responsibility. "If you read one book by a
futurist . . . make it this one."--BookPage.
Acclaimed commentator and best-selling author Hamish
McRae paints a vivid competitive landscape in which culture and values will
be the new sources of advantage for the industrialized nations. DLC:
Business forecasting. --This text refers to the